User-centered UX designer with a focus on research-driven product strategy, rapid prototyping, and design systems. Partnered with cross-functional teams to ship accessible experiences that increase conversion and reduce support load.

Led end-to-end design across web and mobile. Collaborated with PM and engineering to balance discovery and delivery.

• Shipped onboarding redesign that improved activation by 18%.
• Partnered with research to run 12 studies/year; cut churn at 90-day mark by 9%.
• Created a token-based design system adopted by 3 product lines.

Owned IA and interaction patterns for core commerce flows across desktop and responsive web.

• Optimized checkout: −21% drop-off through clearer address validation.
• Built KPI dashboard with product analytics for ongoing UX health.
• Mentored 2 junior designers; facilitated weekly design critiques.